When we think of Xerox, the first thing comes to our mind is photocopy. But Xerox has introduced its photocopy machine in the market for the first time. It was a great innovation.
In general, we are habituated with xerox as photocopy. The brand made its technology at a time, it was much needed. People started to believe photocopy can be termed as xerox.
People started to believe surf as detergent, until Surf Excel has its competitors. When we think of any detergent brand, we often call it surf. But Surf Excel itself is a brand. We may use another brand, but we prefer to say surf. Surf Excel made its brand name in such a way, when we think of detergent it comes to our mind.
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